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Michigan Farm Bureau Family of Companies

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Special Announcement: The Farm Bureau Family of Companies is dedicated to providing for and protecting Michiganders. To this end, we are encouraging all policyholders and members to review their coverage limits on their insurance policy(ies). With recent increases in the cost of goods, services, and construction, we want to do our part to ensure Michigan residents are properly protected. Please contact your local agent if you believe that your coverage limits may need to be increased.

Voice of Agriculture Conference

Gardener teaches children about flowers at his nursery. The teacher is standing with them.

This one-and-a-half-day conference provides new ideas for county Farm Bureau P&E and/or Communication volunteers who are interested in:

  • Meeting Farm Bureau members from across the state to share ideas for county programming
  • Learning new tools for connecting with consumers via social media, news media or direct consumer interaction
  • Helping teach children about food and farming through Agriculture in the Classroom programming

Registration open November 28 - December 12, 2022



Portrait of a man with short hair, glasses, and a goatee in a brown jacket.

Tim Hammerich

Connecting with Consumer Values, The Future of Agriculture podcast

Consumer values and expectations for food choices have expanded beyond traditional drivers of price, safety, taste and convenience. How will you, a leader in agriculture, respond the consumer interest? What can farmers and those in agriculture do to own the messaging around key issues related to climate impact, nutrition and health, connections to authentic sources and social impacts? What drivers are on the horizon for the future of agriculture and food and how can you stay informed?

The Future of Agriculture podcast


A traverse city vineyard in the winter with a red barn in the background.

What’s more northern Michigan than cherries, vineyards, and sand dunes? Bundle up to experience these Traverse City classics in the winter! Learn about the cutting-edge research taking place at the MSU AgBioResearch Northwest Michigan Horticultural Research Station, keeping Michigan’s iconic vineyards, cherries, apples, hops and more viable into the future. Then, stop at nearby Shady Lane Cellars to observe their winemaking processes and vineyards. Finally, travel to Sleeping Bear Dunes National Lakeshore in Empire where participants will explore the visitor center then take a short ranger-lead hike on one of the dune trails.

Winter attire is recommended for this tour.

A colorfully-painted wooden sign in front of a tree reading "SHOOKS farms, Central Lake, MI."

Agritourism on your farm provides visitors the chance to get off the beaten commercial tourism path and experience a unique, local connection. Meet the Shooks Family in Central Lake, as they welcome you into their winery, Cellar 1914, and tour their Airbnbs, where visitors are encouraged to take in the fresh country air and learn how their food is grown. Next, tour the Bee Well Meadery in Bellaire to learn how their home brewing grew into a downtown business filled with locals and tourists year-round. Wrap up your tour by enjoying Shorts Brewery to learn how they engage with the community and serve as a prime location for summer events.