The American Farm Bureau Foundation for Agriculture is looking for orchards, pumpkin patches, corn mazes and more to showcase on a new app dedicated to connecting consumers with agritourism venues.
The American Farm Trail app — created by the Foundation and sponsored by Corteva — allows farmers, ranchers and farm attraction managers to sign up for free to showcase their agritourism venues. Farms and attractions can create a profile promoting their business, history, available products and more.
"With agriculture and tourism being two of top industries in Michigan it only makes sense that we have a long history of u-pick farms, corn mazes, cider mills, wineries and other agritourism opportunities for consumers," said Theresa Sisung, Michigan Farm Bureau industry relations specialist.
"The industry is constantly growing and evolving and the new directory will provide a great opportunity not only for consumers but also for farm operations looking to increase business. We encourage all Michigan farm markets and agritourism operations to get listed on the app."
Consumers using the app will be able to connect directly with local farms by searching area, type of attraction, or products for sale. The Foundation plans to launch the app in the spring of 2022.
Resources are available to farmers interested in listing their farm on the app, including a video overview of the app and a how-to guide for filling out the attraction listing information.
The American Farm Bureau Foundation for Agriculture aims to build awareness, understanding, and a positive public perception of agriculture through education by offering learning opportunities, educational resources, and a selection of accurate books about agriculture. Learn more at agfoundation.org.
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